Real estate is the most print-dependent business left in America: the listing lives online, but the neighborhood learns about it from a sign on the lawn. A tight print kit — bought once, reused across listings — is a quiet competitive edge. Here is the full setup.
The main sign, done right
The standard listing sign is an 18" x 24" or 24" x 36" coroplast panel. Order real-estate grommet patterns if you hang signs in metal frames, or no grommets if you are mounting on H-stakes pushed straight into the ground — the legs slide up inside the flutes, so no holes are needed. Two-sided same-image printing is non-negotiable: traffic comes from both directions. For a premium farm-area presence, aluminum signs on posts signal permanence and hold up across seasons that soften a coroplast panel.
Riders: the cheap update system
Rider strips — the narrow 6" x 24" panels above or below the main sign — are how you say Sold, Open Sunday or Price Reduced without reprinting the main sign. Order a set of evergreen riders once and rotate them for years. Our real estate collection groups the pieces that work together.
The open-house kit
An extra yard sign at the corner with a directional arrow does more for attendance than any app notification — print two different faces so one arrow points each way and a single sign serves both approaches. Inside: property flyers on the counter, your card next to them — 16PT premium, because in a trust business the card is evidence — and a writable card for jotting a showing time turns a handshake into an appointment.
The follow-up loop
Just-listed and just-sold postcards to the surrounding streets are the classic farming play because they work: every sale becomes proof mailed to the next fifty potential sellers. Keep a standing template where only the photo and address change, and the postcard goes out the week of closing while the sign is still fresh in memory.
One system, every listing
Same colors, same typography on sign, rider, card, flyer and postcard — after a few listings the neighborhood recognizes the look before reading the name, which is exactly what a farm strategy is for. Every file gets our free artwork check before printing, so the phone number on five hundred postcards is never wrong.