A listing sign is the only piece of marketing that works twenty four hours a day, in the rain, without a budget attached to it. Every other channel charges you per impression. A sign in a front yard charges you once and then keeps going until the property closes.
That is why the sign system is the first thing to get right and the last thing to economise on. Everything below is priced from our real catalogue, at real quantities, so you can build a kit and know what it costs before you order.
The number that matters: cost per installed sign
Most agents compare sign prices wrong. They look at the price of a panel and forget that a panel in a garage earns nothing. What you actually buy is a sign standing in the ground, which means panel plus stand.
Our yard signs at 18x24, 4mm coroplast, printed both sides, ordered five at a time with H-stands included, come to $86.98 for the set. That is $17.40 per installed sign, both sides printed, ready to push into a lawn.
| What you order | Price | Per sign |
|---|---|---|
| 5 signs, 18x24, 4mm, 2 sided, H-stands included | $86.98 | $17.40 |
| 5 signs, 18x24, 4mm, 2 sided, no stands | $19.55 and up | see note below |
| H-stands, 29.5x9.5, pack of 5 | $48.95 | $9.79 |
Order 18x24 rather than 12x18 for listings. It is the size buyers actually read from a moving car, and on our pricing the larger panel is frequently the better value once stands are included. Check both at your quantity before you commit, because the sign category does not always price the way you would expect.
Choose your thickness by how many times the sign gets moved
Coroplast is corrugated plastic. The flutes run in one direction, which is why a sign flexes easily one way and resists the other. Thickness is measured in millimetres and it decides how many installs the panel survives.
| Stock | From | Use it for |
|---|---|---|
| 4mm coroplast | $11.80 | Single listing, short campaign, directional arrows you expect to lose |
| 6mm coroplast | $20.92 | Signs that move between listings. The standard working choice |
| 8mm coroplast | $22.15 | Windy sites, coastal, anything staying up past a season |
| 10mm coroplast | $24.80 | Permanent placements and development entrances |
| Aluminum | $27.68 | Office frontage and anything bolted up for years |
The honest advice: if a sign is going in and out of your trunk all season, 6mm pays for itself the first time a 4mm panel creases. If it goes up once and comes down at closing, 4mm is the right call and spending more is sentiment rather than economics.
There is more on how coroplast behaves in our coroplast versus foam board guide, and on sign design specifically in the yard sign buying guide.
Frames, if you want the polished look
An H-stand is functional and invisible, which is exactly what you want for a directional arrow. For a flagship listing in a neighbourhood where presentation is the pitch, a frame reads differently.
- White SimpoSign II, hardware only, $139.97. A proper post and frame system. Buy the hardware once, swap the panel per listing.
- A-frame signs from $178.90, and A-frame stands from $66.43. These are the open house workhorses: they stand on pavement where you cannot put a stake.
One thing worth saying plainly: we do not currently sell sign riders as a separate product. If you want a "Sold" or "Under Contract" strip, the practical route is a small second panel ordered from the yard sign product, or a removable vinyl decal applied over the existing panel.
The open house kit
An open house has three jobs to do with print: get people off the road, tell them what they are standing in, and leave something in their hand.
| Piece | From | Job it does |
|---|---|---|
| Directional signs, 12x18, 4mm | $11.80 | Arrows at the corners. Order extras, they disappear |
| A-frame at the driveway | $178.90 | Stops the car that is already slowing down |
| Feature sheets, glossy flyers | $63.45 | The piece that leaves with them. Specs, photos, your face |
| Foam board room cards | $18.58 | "New roof 2024" on an easel beats saying it eleven times |
| Business cards | $16.05 | Non negotiable. Bring more than you think |
| Writable cards, 18PT | $26.85 | For writing a showing time on the back |
On feature sheets: print them glossy. A property sheet is doing one job, which is making the photography look expensive, and gloss pushes colour harder than matte does. If you want the sheet to feel more considered than a flyer, step up to glossy brochures from $136.05 and use a half fold, which gives you a cover rather than a page.
The follow up layer
This is where most agents underinvest, and it is the part that compounds. A listing sign markets one house. The follow up layer markets you.
- Just listed and just sold postcards, from $22.60. The single highest leverage piece in real estate print. A "just sold" card to the two hundred nearest doors is a farming tool, not an announcement. There is a full breakdown of sizes, postage tiers and per piece costs in our postcard marketing guide.
- Door hangers, from $81.43. They cannot be thrown out with the junk mail because they never go in the mailbox. Note that our high gloss door hangers are currently our best priced option in that category, so check it against the others before defaulting to a different finish.
- Car magnets, $25.28 for a 9x9. Your car sits outside every listing you visit. This is the cheapest recurring impression on the list.
- Fridge magnets, from $61.38. A calendar or local sports schedule magnet stays in a kitchen for a year. Almost nothing else you print survives that long.
The office layer, and where to stop
Some pieces look professional on a checklist and do not earn their place until you are running real volume.
| Piece | From | Verdict |
|---|---|---|
| Letterhead | $153.73 | Worth it if you send offers and letters on paper |
| Envelopes | $100.20 | Pairs with the above. Skip one and skip both |
| Presentation folders | $565.42 | Honestly: wait. This is a high minimum piece. Do not buy it for your first ten listings |
| Perforated window vinyl | $64.00 | Only if you have a street facing office window |
| Canvas prints | $67.85 | A closing gift, not marketing. It works as one |
| Invitations | $36.97 | Broker open or a neighbourhood preview. Genuinely effective at small scale |
We would rather tell you to skip the folders than sell you five hundred of them. If you are closing enough volume to use them, you already know.
Three kits, costed
New agent, one listing at a time (about $170)
Five 18x24 two sided signs with stands, $86.98. Standard business cards, $16.05. A starter run of glossy flyers as feature sheets, $63.45. That totals $166.48, and it covers the sign, the handover and the leave behind. Note that flyers are much better value at volume: 500 printed both sides is $111.63, or 22 cents each, against $2.54 each at 25.
Working agent, three to six listings live (about $400)
Ten 6mm signs for rotation, business cards, feature sheets, a set of directional 12x18 panels, and a first run of just sold postcards. The postcards are the item that changes your pipeline rather than servicing it.
Established, farming a neighbourhood (about $900 and up)
Everything above, plus a SimpoSign frame system at $139.97, an A-frame for open houses, door hangers for the farm area, car magnets, and fridge magnets as the annual retention piece.
Design rules that are specific to signs
A yard sign is read in about two seconds from a car doing twenty five. That constraint dictates everything.
- Phone number bigger than your face. Your photo builds recognition over years. The number converts today.
- Four elements maximum. Status, name, number, logo. A QR code can be a fifth, but only if it is at least an inch and a half square.
- High contrast, not brand colours. If your brand palette is cream on beige, your sign does not get to use it.
- Both sides, always. Two sided printing on a 18x24 costs a few dollars more and doubles who sees it. Traffic comes from two directions.
- Leave the bottom two inches quiet. Grass, snow and the stand itself will cover them.
Note that yard sign artwork needs bleed and a safety margin like any other print job. The measured specifications are in our print ready artwork guide.
Common questions
What size should a real estate yard sign be?
18x24 is the standard for listing signs and it is the size we recommend. It is legible from a moving car and it fits every common H-stand and frame. Use 12x18 for directional arrows, where you need quantity rather than presence.
How much does a real estate sign cost?
At FlashyPrint, five 18x24 two sided coroplast signs with H-stands included are $86.98, which is $17.40 per installed sign. Panels alone start at $11.80 and H-stands are $48.95 for five.
What thickness of coroplast is best for real estate signs?
6mm if the signs move between listings, because 4mm creases at the stake slots after repeated installs. 4mm is fine for a sign that goes up once and comes down at closing. Go to 8mm or 10mm for wind exposed or long term placements.
Do you sell sign riders?
Not as a separate product today. The practical workarounds are a small second panel ordered from the yard sign product, or a removable vinyl decal applied over the existing sign to change its status.
Should real estate signs be printed on both sides?
Yes, for listing signs. Two sided printing adds a small amount to the panel cost and doubles the number of drivers who can read it. The exception is a sign flat against a wall or fence, where the second side is wasted.
What is the most effective real estate print piece?
The just sold postcard, by a distance. A yard sign markets one property to people already on that street. A just sold card tells two hundred nearby homeowners that you moved a house in their neighbourhood, which is the claim that wins listings.
Are presentation folders worth it for a new agent?
No. They are a high minimum piece and the money is better spent on postcards and feature sheets until your listing volume justifies the quantity.
How many directional signs should I order for an open house?
More than you need. Six to ten 12x18 panels for a typical suburban approach, because some will be moved, taken or rained on. At $11.80 each for 4mm, the spare panels are cheaper than the showing you lose.
Before you order
Every FlashyPrint order includes a free hand-checked artwork review before anything goes to press. Bleed, resolution, colour mode and fonts, checked by a person rather than a script. Sign artwork is the most common place we catch problems, usually text sitting too close to the trim or a logo supplied at screen resolution. We would rather flag it before the run than after it.